Now many of these new designs are successful but as you’ll see below, many of them end up being massive failures.
Top 10 Worst
Although the rainbow-ish shirts leave a lot to be desired, my bigger concern is the questionable choice to place the numbers directly next to a player’s crotch. Generally speaking, that’s not the first place I look when I’m trying to identify someone. “Hey, you figured out my number 2 minutes ago, now you are just being creepy!”
**Anyone else think the white guy looks kinda like Ricky Ray?
If you were going to prominently feature a timid, cute, non-threatening looking bear on your jerse
y you could have at least gone with a more publicly recognized bear such as Winnie the Pooh, Baloo or at the very least put a forest ranger’s hat on him to make it look more like Smokey.
It honestly looks like they ran out of money for equipment and were forced to decorate a set of plain black jerseys in coordinating lines of duct tape.
It’s fitting that
The only explanation I can think for this jersey is that Captain Highliner secretly cut a sponsorship deal with the Islanders.
A jersey such as this is what happens when you base a professional hockey franchise on an Emilio Estevez movie, create a spin-off cartoon series based on that hockey team and prominently feature a character from that cartoon series on the hockey team’s alternate jersey. It’s a wonder more teams haven’t followed suit.
Marketing lesson #1 – In a town notorious for the toughness and aggressiveness of its sports teams and its fans, a delicate blend of pastel colours is likely not going to be well received.
Marketing lesson #2 - Logos that look suspiciously like a uterus will likely end up being huge failures.
Look I’m a Habs fan and even I have to admit that these were the worst jerseys I have ever seen. They look more like audition for Where’s Waldo gone wrong or “Wear Your Pyjamas To Work Day” than the most storied franchise in hockey history.